Cole, Thomas. View from Mount Holyoke, Northampton, Massachusetts, after a Thunderstorm - The Oxbow. 1836. Oil on canvas. Met. Museum of Art, New York.

Customer Acquisition Cost Too High?

Customer Acquisition Cost (CAC) is the total spent on marketing divided by new customer gain during the same period. This metric is essential to understand the profitability of marketing campaigns across all channels.
Old Ireland in Color

Image Optimization For SEO

Website images contribute more to your blog posts than text on a screen ever can. No search engine is able to understand the context of an image without reading the filename, title, caption and ALT text.
SEO is sort of like alchemy.

SEO Checklist For New Content

For anyone who derives income from the internet, the purpose of content marketing is to attract search engine traffic and convert anonymous visitors into potential customers by subscribing them through a signup or checkout form. It helps to…
The spectrum of human emotions.

Link Building for SEO

Google algorithms are complex, but can be understood simply as a way to rank who has the best links. Links from better sources help your overall search engine rankings and also determine where your competitors results are displayed to potential…
Escher, M.C.. Relativity. 1953. Lithograph. Museum of Mod. Art, New York.

The 7 Step Web Design Process

Follow these when you need a website that increases online sales, ranks higher on search engines and tracks the effectiveness of marketing campaigns.