Career Highlights

“A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyse a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.”

Robert A. Heinlein
Time Enough for Love

Public Relations

Search Engine Optimization

  • Reputation management and pushdown of negative exposes by The New York Times, The Washington Post, Bloomberg, etc. on behalf of a major international art dealer.
  • Re-launched popular small business support site StartupNation with a new blog, rejeuvenated forums, and robust monetization capabilities.
  • In partnership with Google, published a series of Google Small Business Stories profiling dozens of American companies and highlighting digital marketing best practices.
  • Wrote an article about Local Search Optimzation for The CostCo Connection, America’s 4th largest magazine with 14+ million copies in circulation.
  • Overhauled the websites for regenerative farms White Oak Pastures, Working Cows Dairy, and Belcampo Meat Co. including 301 redirect strategy, content-keyword maps, competitive analysis, technical audits, KPI analytics, and training.
  • Developed the eCommerce strategies for fair trade coffee companies Cafe Campesino and Sweetwater Coffee Co., including SEO, content marketing, email automation, and training.

TV Production + Media Buying

  • Audited Sonoma Raceway’s media buys, tracked Nielsen ratings & negotiated makegoods for all NASCAR, Indy, AMA, and NHRA races which aired on every N. California and Nevada TV and Radio station.
  • Orchestrated a 4-person film crew during the 3-day Monterey Jazz Festival to produce the ADDY Award-Winning “Jazz Fans Get It” television campaign.
  • Produced character-driven, TELLY Award-Winning commercials for Erik’s DeliCafe “Protesting Pickles” and “Rapping Shrimp” which aired during Bay Area sports games.
  • Conceived and directed “The Power Of Paint,” a paid post in The New York Times featuring the prominent young artist Autumn de Forest.
  • Produced television commercials and planned media budgets for The San Jose Repertory Theater’s final season, including the Tony-nominated One Night With Janis Joplin, which broke 34-year box office records.

Political Campaigns

  • Presentations to the Nevada Building Trades Unions, Nevada Congressional Delegation, gubernatorial candidates, state legislators, environmental groups, and elected leaders in support of the California-Nevada Super Speed Maglev train linking Las Vegas with Anaheim.
  • Nevada State Firefighters Association’s campaign in opposition to Rory Reid for Governor.
  • 2018 State Senate race in Georgia’s now-infamous 14th congressional district, one of the worst ravaged by the opioid epidemic and resulting foster care crisis.
  • Digital and television campaigns to elect the Las Vegas Mayor, City Councillors, and County Commissioners in Southern Nevada.
  • Communications strategy for The Commercial Center, Las Vegas’ oldest and most diverse shopping center, at a time when it was threatened by high-rise developments.
  • Successful initiative to recall Las Vegas City Councillor Steve Ross after allegedly shaking down local businesses for campaign contributions.