Career Highlights

“A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyse a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.”

Robert A. Heinlein ‘Time Enough for Love’

Product Photography

Professional photographs tell your story, increase demand for products, and allow your brand to reach a wider audience through distributors and online stores. Composition, packaging, and lighting are all part of the equation, but it doesn’t necessarily require fancy equipment. A simple lightbox and some creative backdrops are often all it takes. Take a look at how Kent Dagnall approached product photography for Working Cows Dairy in southeastern Alabama.

Mobile-First Web Design

Compare the White Oak Pastures website before-and-after images showcasing how mobile-first design philosophy can change the game in terms of online sales.

Content Marketing + Public Relations

Search Engine Optimization

  • Reputation management and pushdown of exposés by The New York Times, The Washington Post, and Bloomberg on behalf of a major international art dealer.
  • Re-launched popular small business support site StartupNation with a new blog, rejeuvenated forums, and robust monetization capabilities.
  • In partnership with Google, published a series of Google Small Business Stories profiling dozens of American companies and highlighting digital marketing best practices.
  • Wrote about Local Search Optimzation for The CostCo Connection, America’s 4th largest magazine with 14+ million copies in circulation.
  • Optimized new websites for several D2C whole food producers including 301 redirect strategy, content-keyword maps, competitive analysis, technical audits, KPI analytics, and training.
  • Developed the eCommerce strategies for B-Corp, fair trade, animal welfare certified, regenerative ag, and USDA Organic companies including SEO, content marketing, email automation, and training.

TV Production + Media Buying

  • Audited Sonoma Raceway’s media buys, tracked Nielsen ratings & negotiated makegoods for all NASCAR, Indy, AMA, and NHRA races which aired on every California and Nevada TV and Radio station.
  • Orchestrated a 4-person film crew during the 3-day Monterey Jazz Festival to produce their ADDY Award-Winning “Jazz Fans Get It” TV and YouTube campaigns.
  • Produced character-driven, TELLY Award-Winning commercials for Erik’s DeliCafe “Protesting Pickles” and “Rapping Shrimp” which aired during Bay Area sports games.
  • Conceived and directed “The Power Of Paint,” a long-format paid post in The New York Times featuring the prominent young artist Autumn de Forest.
  • Produced television commercials and planned media budgets for The San Jose Repertory Theater’s final season, including the Tony-nominated One Night With Janis Joplin, which broke 34-year box office records.

Political Campaigns

  • Presentations to the Nevada Building Trades Unions, Nevada Congressional Delegation, gubernatorial candidates, state legislators, environmental groups, and elected leaders in support of the California-Nevada Super Speed Maglev train linking Las Vegas with Anaheim.
  • Nevada State Firefighters Association‘s campaign in opposition to Rory Reid for Governor.
  • 2018 State Senate race in Georgia’s now-infamous 14th congressional district, one of the worst ravaged by the opioid epidemic and resulting foster care crisis.
  • Digital and television campaigns to elect the Las Vegas Mayor, City Councillors, and County Commissioners in Southern Nevada.
  • Communications strategy for The Commercial Center, Las Vegas’ oldest and most diverse shopping center, at a time when it was threatened by high-rise developments.
  • Successful initiative to recall Las Vegas City Councillor Steve Ross after allegedly shaking down local businesses for campaign contributions.