Having moved to Atlanta from Santa Cruz, I have the startup mentality. My lessons have all been learned through experience with real-world, situational problem solving for clients in every major industry, and my first mentor was a master of crisis communications. Getting things done efficiently on a short deadline is my specialty, at the same time training junior staff in constantly evolving best practices. My skills are well rounded in SEO, Content Marketing, Multimedia Design, Web Development (Php, JS, RUBY) and Client Services.
I am a seasoned account manager, used to negotiating with high-profile clients and navigating delicate communications challenges. I am also passionate about the art of storytelling and have taught classes on SEO, Social Media Marketing, Retargeting, DoubleClick Monetization and WordPress development for various web design groups in Atlanta and Silicon Valley.
The past 10 years of my experience at public relations firms, advertising agencies and in my own consulting practice can be summed up 2 ways:
● I teach executives to market their products effectively to the online audience, react in real time to new data, track meaningful KPIs, and reflect positively on their company in terms of public opinion and shareholder confidence.
● Identifying untapped revenue pipelines, communicating strategy, demonstrating best practices, and training staff in SEO, advertising, social media, email, and content marketing tactics.
Most recently, I managed the rebranding, marketing strategy and website overhaul for the legendary South Georgia farm White Oak Pastures. The resulting increase in organic search traffic, customer engagement and conversion indicators across all channels has been extraordinary. In addition, this year I trained the staff of Atlanta-based meal delivery service PeachDish and two fair trade coffee roasters in SEO and inbound marketing best practices.
If you are looking to increase the diversity of your team, I assure you that I have a very different background from anyone else you will ever interview.