For anyone who derives income from the internet, the purpose of content marketing is to attract search engine traffic and convert anonymous visitors into potential customers by subscribing them through a signup or checkout form. It helps to think of each search engine as a game you must play every time each page is updated. Earn a perfect score by following this checklist.
SEO CHECKLIST FOR NEW CONTENT
| Well-written and substantial (500+ words) | |
| Spelling and grammar | |
| Research and identify a target keyword or phrase | |
| Keyword not already focus of other site content | |
| Include images, videos, maps, forms, buttons etc. | |
| Link to sources and other noteworthy content | |
| Keyword phrase is part of the short, readable URL | |
| Page is not duplicated elsewhere | |
| Images are optimized | |
| Page loads quickly | |
| Title has relevant keywords and encourages clicks | |
| Meta Description describes what page is about | |
| Headings and subheadings contain relevant keywords | |
| Did not overuse or ‘force’ keywords |
