For anyone who derives income from the internet, the purpose of content marketing is to attract search engine traffic and convert anonymous visitors into potential customers by subscribing them through a signup or checkout form. It helps to think of each search engine as a game you must play every time each page is updated. Earn a perfect score by following this checklist.
SEO CHECKLIST FOR NEW CONTENT
Well-written and substantial (500+ words) | |
Spelling and grammar | |
Research and identify a target keyword or phrase | |
Keyword not already focus of other site content | |
Include images, videos, maps, forms, buttons etc. | |
Link to sources and other noteworthy content | |
Keyword phrase is part of the short, readable URL | |
Page is not duplicated elsewhere | |
Images are optimized | |
Page loads quickly | |
Title has relevant keywords and encourages clicks | |
Meta Description describes what page is about | |
Headings and subheadings contain relevant keywords | |
Did not overuse or ‘force’ keywords |