WHITE OAK PASTURES 2018
In 2018, I managed the rebranding, marketing strategy and mobile-first website design for the south Georgia farm White Oak Pastures. The resulting increase in their KPIs across all channels was extraordinary.
300% INCREASE
IN ONLINE CONVERSIONS
+33%
ORGANIC SEARCH TRAFFIC
2x MORE
EMAIL MARKETING SESSIONS
+66%
MOBILE USERS
Before Rebranding
Before rebranding the website was difficult to navigate and visually unappealing. Many products were missing photographs, leading to predictably low engagements and conversions, especially on mobile, even while their competitors were adopting a mobile-first philosophy to design.
After Rebranding
After hiring Kent Dagnall to design the layout and direct the development team, online sales experienced unprecedented growth. Quality photography and engaging call-to-action banners were the centerpieces, allowing White Oak Pastures’ story to be told visually and drastically simplifying navigation. The user experience was always seamless on mobile, or any size of screen, as required by mobile-first design principles.
Do you have questions about how to deliver the best experience to all users no matter what device they use to purchase your products?