Customer Acquisition Cost Too High?
Customer Acquisition Cost (CAC) is the total spent on marketing divided by new customer gain during the same period. This metric is essential to understand the profitability of marketing campaigns across all channels.
Image Optimization For SEO
Website images contribute more to your blog posts than text on a screen ever can. No search engine is able to understand the context of an image without reading the filename, title, caption and ALT text.
SEO Checklist For New Content
For anyone who derives income from the internet, the purpose of content marketing is to attract search engine traffic and convert anonymous visitors into potential customers by subscribing them through a signup or checkout form. It helps to…
Link Building for SEO
Google algorithms are complex, but can be understood simply as a way to rank who has the best links. Links from better sources help your overall search engine rankings and also determine where your competitors results are displayed to potential…
The Beatitudes
The old Rabbi said, “In olden days there were men who saw the face of God.”
“Why don’t they any more?” a young student asked.
“Because, nowadays no one stoops so low,” he replied.
Setting up the HubSpot CRM
Setting up HubSpot CRM the first time can be a challenge, even for experienced marketers. Follow this easy checklist!
The 7 Step Web Design Process
Follow these when you need a website that increases online sales, ranks higher on search engines and tracks the effectiveness of marketing campaigns.
The Nádleehi Twins
The important parts of this Dine origin story were first told to me by Howard Bad Hand, during one of our many after-hours conversations spanning the I Ching, Don Quixote, the Sun Dance, and UFOs
Shams’ first encounter with Rumi
Shams-i-Tabrīzī شمس تبریزی lived from 1185–1248 and is credited as the spiritual instructor of Mewlānā Jalāl ad-Dīn Muhammad Balkhi, also known as Rumi. Tradition holds that Shams taught Rumi in seclusion in Konya…