Tag Archive for: sms

Cole, Thomas. View from Mount Holyoke, Northampton, Massachusetts, after a Thunderstorm - The Oxbow. 1836. Oil on canvas. Met. Museum of Art, New York.

Customer Acquisition Cost Too High?

Customer Acquisition Cost (CAC) is the total spent on marketing divided by new customer gain during the same period. This metric is essential to understand the profitability of marketing campaigns across all channels.