Author Archive for: kent

About kent

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Entries by kent

Nepotism: An operational cancer

There is a reason nepotism is among the oldest organizing principles in human history, and it is not that people are selfish, stupid, or shortsighted. For most of our shared ancestry, the only people you could trust shared your blood, name, inheritance, and fate. Kinship was the original social contract. Before there were colleges, credentials, […]

Communications Director for the Seed Oil Free Alliance

I joined the Seed Oil Free Alliance as its first staff member when the organization was still defining its standards, public voice and internal operating systems. My role expanded almost immediately into a communications leadership position encompassing AI training, brand strategy, media relations, content development, sales enablement, HubSpot administration, project management and cross-functional operations.

Director of Retention Marketing for Perfect Keto

When I joined Perfect Keto as Email and SMS Marketing Manager, the company’s primary revenue channel was in decline. Email accounted for the majority of attributed revenue, exceeding social, affiliate, paid media and SEO combined. The CRM database held over one million contacts but only about 100,000 of those subscribers were engaged.

Fractional CMO for White Oak Pastures

I served as a consultant embedded alongside the VP of Marketing for White Oak Pastures, a fifth-generation Georgia farm transitioning from wholesale-dependent operations to vertically integrated D2C brand. What began as a HubSpot implementation engagement evolved into comprehensive marketing leadership over several years, building teams, creating content systems with decade-long longevity, and establishing the “regenerative agriculture” category in mainstream consciousness.