Author Archive for: kent

About Kent Dagnall

Kent Dagnall is a digital marketing strategist and founder of Kent Dagnall Consultants, a hybrid agency focused on training.

Entries by Kent Dagnall

The ‘Start Writing’ Prompt

How to Begin Any Creative Project with AI The problem You’ve planned your story. You have an outline, character profiles, a treatment. You sit down to write, paste all of it into your AI assistant, and type: “Write chapter one.” The output is generic. It follows your outline but the prose sounds like every other […]

Get Creative: Text-to-Art

Base Prompt (Starting Point) Use this first so everyone sees their own “control” version. Base prompt:A confident woman standing in golden evening light, soft brush strokes, warm tones, cinematic mood. This describes subject, light, and mood—but not a specific artistic tradition. 1. Photorealistic Styles Photorealistic / cinematic photography A confident woman standing in golden evening […]

Customer Acquisition Cost Too High?

Customer Acquisition Cost (CAC) is the total spent on marketing divided by new customer gain during the same period. This metric is essential to understand the profitability of marketing campaigns across all channels.

Image Optimization For SEO

Website images contribute more to your blog posts than text on a screen ever can. No search engine is able to understand the context of an image without reading the filename, title, caption and ALT text.

SEO Checklist For New Content

For anyone who derives income from the internet, the purpose of content marketing is to attract search engine traffic and convert anonymous visitors into potential customers by subscribing them through a signup or checkout form. It helps to think of each search engine as a game you must play every time each page is updated. […]