Perfect Keto: SMS Marketing
In this webinar, I was honored to be asked to provide guidance based on my experience emerging from the pandemic as a Lifecycle Marketing Manager at Perfect Keto.
Customer Acquisition Cost Too High?
Customer Acquisition Cost (CAC) is the total spent on marketing divided by new customer gain during the same period. This metric is essential to understand the profitability of marketing campaigns across all channels.
Image Optimization For SEO
Website images contribute more to your blog posts than text on a screen ever can. No search engine is able to understand the context of an image without reading the filename, title, caption and ALT text.