I ardently believe SMS is the most promising lifecycle marketing channel. In this webinar, I was honored to be asked to provide guidance based on my experience emerging from the pandemic as a Lifecycle Marketing Manager at Perfect Keto. There was a lot of doom-and-gloom chatter about declining conversion rates, which peaked during the pandemic bubble. I tried to be realistic and farsighted about using SMS as an important 2-way communication tool with customers and supporting omnichannel marketing efforts as people returned to retail shopping nationwide.