Director of Marketing & Communications
Revenue Operations | CPG Expert
I build revenue infrastructure and brand authority for CPG, wellness, and hospitality companies. Repeated success joining organizations at pre-launch or inflection points, establishing demand generation systems from zero, and opening national sales channels. Deep expertise in HubSpot/Klaviyo operations, email/SMS at scale (1M+ users), and executive counsel to founders.
Currently seeking: Director-level roles in Marketing, Communications, or Revenue Operations | Remote | $85-125K
Skill Tree
Revenue Growth
Sold out product launches
$10M+ channel revenue
0→60 national brands + major retail buyers
4,000+ SQLs added annually
Systems & Operations
HubSpot CRM architecture
1M+ user lifecycle marketing
Automated sales sequences
Replaces tedious founder work
Brand Authority
Media Reach: NPR, CNN, WashPo, BBC, NYT, Podcasts
Ghostwriting for high-profile stakeholders
Global crisis communications
Authoritative and accurate content
Professional Experience
Director of Communications
Seed Oil Free Alliance | Remote | May 2024–Present
Joined pre-launch organization with zero infrastructure; built entire communications and sales function from scratch.
Demand Generation & Sales Infrastructure
- Architect of HubSpot CRM Sales Workspace now managing 4,000+ sales qualified leads; built dozens of personalized email sequences (A/B/C tested) by industry, product category, and event
- Replaced founder’s tedious manual outreach with professional automated systems
- Closed largest olive oil company in America via automated sales sequences
National Retail & Brand Pipeline
- Ghostwrote Seed Oil Free Certified standards and Dr. Andrew Weil advisory statement
- Enabled retail conversations with Walmart, Whole Foods/Amazon, Target, Natural Grocers
- Scaled from 0 to 60+ certified brands in 18 months
Media Relations & Content Authority
- Secured NPR Morning Edition, Planet Money, Forbes, Food & Wine; doubled social media reach
- Built top-ranked Knowledge Center (human + AI search) for seed oil education; expert-reviewed content with physicians, dieticians, and scientists
- UC Davis avocado oil adulteration study still dominating news cycle
Director of Retention (Promoted)
Perfect Keto | Remote | Jan 2023–May 2023
Promoted from Email/SMS Sales Manager; retained existing responsibilities while assuming direct supervisor’s portfolio upon her resignation. Led customer retention strategy for leading keto CPG brand.
Lifecycle Marketing at Scale
- Managed deliverability, regulatory compliance, and lifecycle automations for 1M+ active users across Klaviyo and PostScript while absorbing additional retention and loyalty program responsibilities
- Klaviyo & PostScript Certified Partner responsible for campaign execution and platform optimization
Revenue Innovation & Product Launch
- Partnered with PostScript+ to increase mobile marketing frequency; implemented SMS Sales Channel as major revenue driver
- Led marketing for sold out product launches, including World’s First Keto Mac & Cheese and Keto Cereal
Creative & Analytics Leadership
- Served as chief marketing copywriter, interim creative director, direct mail manager, and marketing analytics lead.
- Fostered vibrant company culture during high-growth phase.
Email/SMS Sales Manager
Perfect Keto | Remote | Dec 2021–Jan 2023
Built and optimized email and SMS sales campaigns.
Principal Consultant / Fractional CMO
Kent Dagnall Consulting | Jul 2015–Nov 2021
Retainer-based inbound marketing and growth consulting for CPG and wellness brands.
White Oak Pastures — Certification Launch & DTC Transformation
- Launched Regenerative Grassfed Certification; generated worldwide media coverage establishing “regenerative agriculture” as common industry term
- Rebranded and designed new website (2018), triggering explosive DTC sales growth from near-zero baseline
- Built online delivery center including shipping software, customer service infrastructure, and packaging design for perishable goods
- Designed biodegradable packaging from post-consumer waste; packaging told brand story through graphic art
Head of Account Services
Yellow Bus (Agency) | Santa Cruz, CA | Aug 2012–Feb 2014
Led client services and project management for award-winning advertising agency.
- Produced award-winning TV commercials for Bay Area audiences; team won six Silicon Valley ADDY Awards for Advertising for the Arts & Sciences, Animation, and Integrated Campaigns
- Served as point of contact for accounts including NASCAR, Monterey Jazz Festival, and San Jose Repertory Theatre
- Project manager directly supervising social media, SEO, and web development teams
- Wrote project proposals, budgets, creative briefs, and marketing copy
- Audited media buys; negotiated make-goods with every major CA and NV television network and radio station
Online Marketing Strategist
Fierro Communications Inc. | Las Vegas, NV | May 2008–Nov 2011
Managed public affairs and hospitality marketing for agency serving Nevada’s highest-profile clients.
- Crisis Communications: Handled global crisis communications strategy for the criminal trial of Michael Jackson’s personal physician, Conrad Murray
- Public Affairs: Transformed public opinion on important issues for Nevadans, elected leaders, labor unions, attorneys, and casino hotels
- Hospitality PR: Food & beverage PR and event planning for major Las Vegas casino hotels and restaurants
Technical Expertise & Certifications
Marketing Technology Stack
- HubSpot CRM & Marketing Hub (Certified Partner since 2016)
- Klaviyo (Partner + SMS Strategy Certified)
- PostScript (Certified Partner)
- Apollo.io, Salesforce (familiar)
- Google Analytics, Google Project Management (Certified Jun 2023)
Core Competencies
- Demand Generation & Lead Nurturing
- Marketing Automation & CRM Architecture
- Email/SMS Lifecycle Marketing
- Sales Enablement & Pipeline Management
- Media Relations & Executive Communications
- Certification Launch & Standards Development
- Ghostwriting & Content Strategy
- Creative Direction & Brand Development
- Crisis Communications
- CPG E-commerce & DTC Growth
Education
University Of New Mexico, College Of Fine Art, 08/2004
Awards & Recognition
Outstanding Regional TV Restaurant Advertising, Telly Awards
Six ADDY Awards: Advertising for the Arts & Sciences, Animation, Integrated Campaigns, Judge’s Favorite, American Advertising Federation Silicon Valley
Panelist: Moving with the Market: How Top Brands Adapt for Success in any Economy