If you answered ‘no’ to any of these questions (especially the last one) you’ll increase sales and leads with a comprehensive Inbound Marketing Strategy.
The days of SEO, PR or advertising working alone in a vacuum are long gone. The thing all of the most effective marketing campaigns in the last decade have in common is, they succeeded simultaneously across all different channels.
Think about the last viral video you saw. Did you hear about it first on Social Media, watch it on a monetized website like YouTube and then see it on the nightly news when it reached a billion hits? I bet you did. Your campaign needs to use the same principles to maximize Return on Investment (ROI) and attribute sales/leads to the right channel. Knowing what’s working and how it affects other acquisition channels is the heart of Inbound Marketing.